![Forever in blue jeans? Levi's shakes off its troubles by embracing the past | Retail industry | The Guardian Forever in blue jeans? Levi's shakes off its troubles by embracing the past | Retail industry | The Guardian](https://i.guim.co.uk/img/media/65f4cc61560971c666283e851d91bf98c4b90c3b/0_116_3000_1800/master/3000.jpg?width=445&quality=45&auto=format&fit=max&dpr=2&s=a7bc845751a4802362d1ed8b464ff7e5)
Forever in blue jeans? Levi's shakes off its troubles by embracing the past | Retail industry | The Guardian
![Chisinau, Moldova February 17, 2017: Close up of the LEVI'S button on the blue jeans. LEVI'S is a brand name of Levi Strauss and Co, founded in 1853 Stock Photo - Alamy Chisinau, Moldova February 17, 2017: Close up of the LEVI'S button on the blue jeans. LEVI'S is a brand name of Levi Strauss and Co, founded in 1853 Stock Photo - Alamy](https://c8.alamy.com/comp/TB896X/chisinau-moldova-february-17-2017-close-up-of-the-levis-button-on-the-blue-jeans-levis-is-a-brand-name-of-levi-strauss-and-co-founded-in-1853-TB896X.jpg)
Chisinau, Moldova February 17, 2017: Close up of the LEVI'S button on the blue jeans. LEVI'S is a brand name of Levi Strauss and Co, founded in 1853 Stock Photo - Alamy
![115 let od úmrtí Leviho Strausse: v roce 1880 jste si jeho džíny Levi's mohli koupit za 1,25 dolaru – G.cz 115 let od úmrtí Leviho Strausse: v roce 1880 jste si jeho džíny Levi's mohli koupit za 1,25 dolaru – G.cz](https://g.cz/sites/default/files/styles/gflex_landscape_large/public/g/images/profimedia-0241385522.jpg?itok=tQcgOsJP)