What Do We Know About Social-Media Marketing? | the Journal of Advertising Research
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity
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Evaluating The Effect of YouTube Advertising towards Young Customers' Purchase Intention
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Frontiers | TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory | Psychology
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Influence of Television Advertising in Acquiring Cosmetics with Speci…
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation
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PDF) Effect of Advertisement on Consumer Behavior | Kushagra Pal - Academia.edu
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Frontiers | The Emotional Effectiveness of Advertisement | Psychology
The effects of social TV on television advertising effectiveness: Journal of Marketing Communications: Vol 23, No 1
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![PDF] Effectiveness of advertising formats in television | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/cdd8b9aee94cce199a15c44f174fba45dc1a79ac/13-Table5-1.png "PDF] Effectiveness of advertising formats in television | Semantic Scholar")
PDF] Effectiveness of advertising formats in television | Semantic Scholar
Impact of Media Context On Advertising Memory | the Journal of Advertising Research
Advertising strategy and effective advertising: comparing the USA and Australia
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PDF) Effectiveness of advertising formats in television
DOC) Is social media advertising more effective than traditional advertising? | Victor O Sobowale - Academia.edu
