What it takes to sponsor Liverpool Football Club (why New Balance failed to match Nike's offer) - LawInSport
New Balance looks to cement ties with grassroots footballers to stand out from 'hyperstylised' brands | The Drum
CSA adds more five years to New Balance sponsorship deal
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
LaLiga: Nike top spender on kit sponsorship, Kelme most visible on field
New Balance Set to Sign Multiple Soccer Stars – Soccer365
Overview of the 2018/2019 Premier League sponsors
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
Liverpool headed to court to resolve sponsor dispute
Sponsors put their shirts on top-flight football | Financial Times
Liverpool FC allowed to drop New Balance for Nike, court rules | Liverpool | The Guardian
New Balance Archives - FOOTBALL FASHION
European Football: Top 10 shirt sponsorship deals | InsideSport
Liverpool unveils first New Balance soccer kit - The Boston Globe
New Balance to Sponsor Irish National Soccer Team and Athletic de Bilbao FC - Portada
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Nike and Adidas dominate European football kit sponsorship market
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court| All Football
Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online
New Balance eyes Puma's scalp as third biggest football brand | The Drum
Technical sponsors of the World Cup 2018 teams! #worldcup #worldcup2018 #wc2018 #adidas #nike #puma #umbro #newbalance #nb #soccer … | Copa del mundo, Fútbol, Rusia
Sadio Mane Close To New Balance Deal? - SoccerBible
New Balance Press Box : NEW BALANCE FOOTBALL ANNOUNCES GLOBAL PORTFOLIO OF CLUB SPONSORSHIPS
New Balance Tries to Stop Liverpool Nike Deal in Court | HYPEBEAST
New Balance Press Box : New Balance Signs Record Deal And Long Term Sponsorship Of Liverpool Football Club
New Balance Launch Lille 2019/20 Home, Away & Third Shirts - SoccerBible
Nike might be Liverpool's new sponsor, and it could be the biggest kit deal
