CO-CREATION OF BRAND VALUE. The new source for competitive advantage Maria del Carmen Lahoz Marco http://hdl.handle.net/10803/40
CO-CREATION OF BRAND VALUE. The new source for competitive advantage Maria del Carmen Lahoz Marco http://hdl.handle.net/10803/40
i EMPLOYEE BRAND INTERNALIZATION: THE CENTRAL ROUTE TO A BRAND ALIGNED WORKFORCE A Dissertation Submitted to the Temple Universi
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