Research Study on Marketing Strategy of Uniqlo Company
UNIQLO Lina Gong Hui Li. UNIQLO Lina Gong Hui Li. - ppt download
Uniqlo to phase out plastic bags
In this essay, I will analyse how Uniqlo has become a so successful global brand according to Ritzers McDonaldization theory. I will begin by introducing the business philosophy of McDonaldization. Second, I